Introduction to Ethics.

Ethics are generally defined as the principle of morally acceptable conduct of individuals .Ethics refers to an individual personal belief about right and wrong. An individual ethics is shape by a combination of factor family and peers, life experiences, personal values and morals and situation factors.

Utilitarian- states that the outcome of a decision or action is of prime importance, and that is the result that truly matter in our treatment of other people.

Separatists- is based on a relativist conception of morality that there can be different, equally valid moral codes that apply to different sections of society and differences in codes between societies.

Integration- ethical behavior and business should be integrated in a new era called business ethics.

Ethics are the guiding principles. Where the proposed business activity/ operation of the company borders on the unknown, the company needs to apply the ethics principle to decide on the project. Ethics help make relationships mutually pleasant and productive- imbibes a sense of belonging to society.

Reflection in an company operation of the value and moral principle used in the communities in which they operate. Successful markets and corporate are founded on a commitment to basic ethical principles aligned as much as possible to the interests of individuals, corporations and society.

Ethical standard may be expressed in a company formal conduct requirement, or contained in generally stated principles that guide a company preferred conduct or behavior. Most companies have put in place a code of ethics for its employees to conduct themselves in a particular manner while doing business.

Businesses that exhibit and promote strong corporate codes of ethics are more prosperous in the long run because they show a commitment to an expectation of sound moral behavior. This demonstrates a dedication to society, customers, employees and the business itself.

It also enhances a company reputation if they become commonly known as an ethical company, and this brings more value to the organization. When companies make unethical decisions it can result in defective or rushed product, unsubstantiated firing of employees, and false presentation of product to consumers.